Labubu is a line of collectible designer plush toy monster elves created by Kasing Lung, known for their distinctive, exaggerated features and "ugly-cute" aesthetic. They are part of a larger group called "The Monsters," which includes other characters like Zimomo, Mokoko, and Tycoco. Labubu figures are typically sold in blind boxes by Pop Mart, adding an element of surprise and collectibility. 
Here's a more detailed look:
Key Features:
Design:
Labubu figures are characterized by their wide eyes, mischievous grins (often exposing nine visible teeth), pointed bunny ears, and generally fluffy, rounded bodies. 
Personality:
Despite their somewhat unsettling appearance, they are portrayed as kind-hearted and well-meaning, though their actions can sometimes lead to comical situations. 
Blind Boxes:
Labubu figures are primarily sold in blind boxes, meaning the specific design is a surprise until the box is opened. This adds to the collectibility and excitement for fans. 
"Ugly-Cute" Appeal:
The combination of their unusual features and endearing personalities has contributed to their popularity, particularly among Gen Z. 
Part of a Series:
Labubu is part of "The Monsters" series, which includes other characters like Zimomo (with a spiked tail) and Mokoko. 
History:
Labubu originated in a Nordic-inspired picture book series by Kasing Lung. 
Pop Mart, a Chinese toy company, licensed the characters and began producing collectible Labubu figures in 2019. 
The figures quickly gained popularity, particularly in Asia, and have since become a global phenomenon. 
Why they're popular:
Collectibility:
The blind box format and limited releases of certain designs drive up demand and resale prices. 
Celebrity Endorsements:
Labubu's popularity has been boosted by appearances on social media and by celebrities like Lisa from Blackpink and Rihanna. 
Emotional Comfort:
Some collectors find that the figures offer emotional comfort and a sense of connection, potentially due to their unique "ugly-cute" aesthetic and perceived good intentions.